What is Blogging
The term blogging refers to self-publishing content online, such as text, images, and videos. In order to drive traffic from search engines such as Google, you start blogging on a blog where you write articles, images, videos, etc. In comparison to websites, blogs rank much higher because they provide much more information in the form of text, images, and videos. When Google users search for things, blogs play a key role in providing them with information.
What is Content Marketing
Content marketing is a marketing strategy where we create and distribute content in order to attract and retain a clearly defined audience and ultimately driving profit from customer actions.
Content marketing is not a new concept;, many large companies like P&G, Microsoft, Cisco Systems, and John Deere are already doing it.
There are many types of content marketing available today for e. g
Online Content Marketing – Online Content marketing refers to your website pages. Those attritive website pages ultimately bring visitors and generate leads.
Social Media Content Marketing – Writing and sharing posts on social media accounts such as Twitter, Facebook, Instagram, Linkedin, Youtube is reffered to as Social Media Content Marketing.
Video Content Marketing – Creating and distributing videos on YouTube and other channels refers to as Video Content Marketing.
How Blogging can improve your online Business
Blog writing is great way to distribute your content online. Today many people are spending their time just browsing and reading stuffs on the internet, they are consuming content online. Blogging is a way to create and distribute your content.
Blogging can help you bring customers online through content marketing technics to target a particular audience.
Blogging can be used to improve your business website’s search engine ranking. Blogging is an effective way to deliver awesome content to users and engage them to further share and deliver your content to other users. Blogging can be used to prove your expertise in certain fields and it can enhance your business credibility. Sharing your industry experience online can help your client know about your business experience and expertise.
What is Organic Search
Organic search is unpaid listing that appears in a search engine results page (SERP) whenever some users Googles a particular keywords.
Organic Search is a great way to generate leads from Search Engine Ranking without needing to pay a penny for lead generation. When your website or blogs ranks higher in Google SERP you generate more leads and ultimately generate more clients and revenue.
To rank higher in Google SERP you need to deliver a rich content to users that are searching for specific keywords online.
Organic Traffic vs Advertisement
Organic Traffic to a website or blog is free. Organic traffic is generated when your website ranks for a particular keyword on Google search engine results page.
Advertisement and paid ranking is not free and you need to pay certain amount to Google and other search engines for your keyword ranking. In the long run organic traffic wins over advertisement because it is free.